Starting state and problem
EVIDENCE BEFORE CLAIMS
Build the evidence structure before the claim.
A learner case should be a data asset that explains intervention, duration, evidence and limits—not marketing decoration.
HAOLLA SIGNALVerified case
Never generalize one case to every learner.
What changed in the learning design
How long the intervention lasted
What changed after
What supports the claim
What must not be generalized
INVESTOR PROOF
Move from awards and exposure to MRR, retention, teacher time saved and learning outcomes.
Public outcome, school and individual claims should be published only after evidence and consent are verified.